I’m a marketer working in tech. My work spans product storytelling, content strategy, tech creator partnerships, and media relations.
I like getting into the details of a product and figuring out what someone encountering it for the first time needs to understand. The details that matter most to the people building something aren’t always the best place to start its story.
For LiberAI’s global launch, I helped shift the narrative from model architecture and training data toward what the robot could actually do, adapting that story across technical content, media, and creator communications. I’ve also managed an international campaign with 13 creators for Alipay+ and built my own lifestyle brand, Joy Flow.
Explore my work →I help tech teams explain their products and reach international audiences through:
I co-created 际遇 WITH, a women’s community that grew out of my own experience of living and working alongside other women. I wanted to create more room for that kind of friendship and mutual support.
For our month-long co-living project in Zhaoxing, Guizhou, 47 women joined us to share everyday life and explore different ways of living.
In Nepal, I trekked among snow-covered mountains, completed 100 hours of yoga training, and settled for a while by the lake in Pokhara. Experiencing everyday life somewhere unfamiliar gave me more ways to imagine my own.
After the training, I reopened my journal. I wanted time to notice what had changed, without rushing to turn the experience into a lesson or an achievement.
A 21-day morning tea practice got me out of bed earlier than I wanted to. Eventually, it became something I looked forward to.
Tea is now a way to slow down before work. I pay attention to its warmth and cha qi—the sensations it brings to the body. Some mornings feel more settled than others. I sit, drink, and notice.
In 2024, I spent 26 days on a Vipassana meditation retreat in Chiang Mai. Afterwards, I wanted to find ways to carry that slower pace into daily life.
That wish helped shape Joy Flow. Drawing on my love of traditional Chinese culture, I explored tea, incense, and everyday rituals as ways to make room for that feeling. Building the brand meant turning something personal into products, stories, and a store of my own.
I write about these experiences, and the questions they leave me with.
Read my writing →