Joy Jin

JOY JIN

Strategist · Researcher · Storyteller

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JOY JIN

I’m Joy, a marketer working in tech. My work spans product storytelling, content strategy, tech creator partnerships, and media relations.

I like getting into the details of a product and figuring out what someone encountering it for the first time needs to understand. Working with technical teams has taught me that the details that matter most to the people building something aren’t always the best place to start its story.

Beyond work, I write, practise yoga, and explore different ways of living—from time in Nepal to co-creating a community that began in Guizhou. This site brings together my work, my writing, and a few things I keep coming back to.

Selected Work

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A small humanoid robot standing on a table against a blue and violet background.

Product StorytellingGlobal Communications

LiberAI

Shaped the story for a robotics launch across technical content, tech creators, and media.

Ant Group and Alipay marks set over an upward view of glass office buildings.

Creator MarketingCampaign Management

Alipay+

Managed an international campaign with 13 creators, from sourcing and briefing to publishing.

A collage of the Joy Flow storefront, incense products, and founder portrait.

Brand BuildingE-commerce

Joy Flow

Built a lifestyle brand inspired by traditional Chinese culture, from positioning to a live online store.

Pink graphic identity for a women’s co-living community.

Community BuildingEvent Planning

际遇 WITH

Co-created a women’s community and planned events that brought women together, including a month-long co-living project in Guizhou.

Writing

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Elsewhere